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Wunderman NY. Good? Bad?
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A lot of times when agencies figure out the scope for budgets with client, they assign a number of people and monthly hours across departments to be dedicated to their business. When it comes to creative allocation, it is often for creative teams because many jobs require both a writer and AD. So when figuring out overall staffing, and cuts are necessary, sometimes it’s easy to look at people who don’t have partner.
But I think another reason is, as a CD, it’s nice having established partners who know each other. Easier for them to hit the ground running on any project. When people are constantly being paired with someone new, there’s often a lag time in figuring out process and personality and chemistry. Hoping that the pairing works isn’t something CDs want to worry about. I can just give the project to this other team that have been together for four years and have come through repeatedly.
I've actually never had a partner in my career, always floated, defintely an unconventional path and it used to bother me for a while but now I enjoy the floater life
Chief
I got laid off with my partner. As did many other teams in my agency over the years I was there. I don’t think this is true. Two people gone means they save double.
Yeah, I had a similar experience at my last agency. I didn’t have a partner and had to beg to be on projects. And project management would disclose that Cds didn’t want to deal with people figuring out a partner and a brief. I get it. But this is idiotic too.
First time I got laid off they kept my partner. Second time we were both let go.
Because it's cheaper to hire one person than two? Idk
Hmmm that’s helpful. Also terribly unfair for people who haven’t been able to find that one person. Also makes sense why partner less people are not able to grow as fast as teams do.
I think CD1 nailed it. When my partner moved away from my city, I went from being asked onto exciting, high-priority projects to begging for work. People didn't want to go through the trouble of tracking down someone to work with me. And they could never break up another team to help me out. I think from that perspective solo creatives tend to be earlier cuts.