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I do wonder what the attraction is today. My reference point harks back to a time the big agencies were almost household names, the work was on a massive canvas that demanded cultural relevance, and salaries were on the same scale or better than the big accounting or law firms.
All of this is gone, and seems even the remaining shreds are disappearing fast. I’m not really sure what the appeal is today, or how much longer advertising will be a credible career choice. All I know is that the things that attracted me a few hundred years ago have vanished to the point it wouldn’t be my choice were I entering today.
Oh you sweet summer child…. I started in this industry around the year 2000. You think you’ve seen change? When I started college, the internet didn’t even exist, but in my first job, we already had to build websites with Dreamweaver and Flash.
Pretty much everything I do right now is integrated campaigns, social and broadcast— as a writer. Never mind that I actually came up as an art director (and a damn good one).
I’m 52 years old. My point here is, that in this industry just like in life and evolution— you either adapt, or die. And it never stops. You’re never supposed to get to a point when you “already know everything”. The moment you think you can‘t learn anymore, is the moment you die.
Maybe because it’s one of the only creative career paths that pays anything. Just a wild guess
True. But I think the point the OP was making is that it’s less creative and pays less with each passing year.
Thanks everyone for the thoughtful answers. I still wonder if young people even see ads anymore? I think that was a big inspiration for a lot of people to get into the biz back in the day.
I wonder how people who subscribe to Disney's lowest plan feel when they see the ads.