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10/06 Thread (BC):
Additional Posts in Creatives
Jeff Benjamin sup?
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10/06 Thread (BC):
Jeff Benjamin sup?
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Ask them for clear, actionable feedback so they are forced to organize their thoughts in a constructive, concise manner.
Coach
Do you have internal creative reviews? At the end, recap it and mention any solves you plan to do to implement. Try to keep the feedback moments contained so you can get clarity.
As for the overpromising, not much you can do about that. She’ll need to get used to what’s possible.
Subject Expert
You can only do so much. For starters, the GCD, ECD, or CCO needs to recognize what’s going on (good luck, right?) and impress upon your CD that they’re now at a level where they need to step away, do more directing, and less hands-on creating.
I'm so fucking glad I don't work for razorfish anymore