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Soft layoffs at ProServe today ?
Although Amazon has instituted a hiring freeze and layoffs are probably on their way, I went through the loop for a security engineer position at AWS. Before I attended the final interviews, Amazon placed the hiring freeze and called me to ask if I wanted to go ahead or cancel my application. I decided do go ahead Right now I'm waiting for their response and the position I applied to changed from "under consideration" to "no longer under consideration". Thoughts?
Thought this was interesting. Across 160 teams of researchers, just about all failed to make good life outcome predictions on things like GPA, evictions, layoffs, and others. Data followed 4.5k families across 15 years, with 13k features (varied over time). Haven't looked at it directly yet, but will be turning the docs and data inside out... In the meantime, authors claim this as showing the limits of ML. Oh, and it's published in PNAS, so you know there's some big publication energy there.
https://www.pnas.org/content/117/15/8398
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Since when is “make zero difference in the world” a bad thing when it comes to advertising. They’re ads. Who cares. Just make something fun and move on. This isn’t the UN.
Chief
The last part of my post sounds like a crappy manifesto ad.
Rising Star
I mean, sure, but:
1) our goal is to make people care about brands and commercials aren’t doing the job
2) it’s fun to make stuff
3) it seems to work
4) the OTHER tactic that works, clumsily tying your brand to some social cause, is gross, cynical and exploitive and also makes no difference
Sooo until we can figure out a better way in, why argue against something that’s at least brave, entertaining and interesting?
the “earned media” realm of advertising is so chaotic these days. brands/agencies are just so desperate to catch a pr headline but most of the work doesn’t actually make any sense.
Everyone knows about the lil nas ones, but these were the first MSCHF sneakers, and well…
https://mschfsneakers.com/jesus-shoes/
This was really cool tho lol
Oof, the bitterness. Mischief is having a moment. Let them (and us) enjoy it please. No harm is being done. Also, does near term bottom line get you out of the bed in morning? Not me. I’m here to build a brand for the long haul.
You got the wrong mischief here but somehow that seems appropriate.
I may know the people behind this. But yes it looks fun tho!
Perfect for jumping the shark in an attempt for cheap attention.
Based on my experience, I always assumed Heineken came from shoes.
The ol ketchup candle style of thinking
Rising Star
Isn’t that Wieden’s bread and butter?
Yep. Too true.