TL,DR: how to jump from Advertising to Client Side when mid/senior creative?
I started at my agency doing Design and stayed…from Junior Designer to Associate Creative Director. 15 years, 1 place. When I got laid off due to Covid last year, it hit me: I’d been doing Advertising for 5-8 of the last years or more, and I didn’t like it. Didn’t like project-based work, or endless estimation meetings, or lack of WLB or “agency life”. How can I best/where can I best move client-side at my level?

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After over a decade working for advertising agencies I freelanced until the right gig came up. When my dream job appeared, I wasn’t the right fit for the job description but I applied anyway. Turns out I beat 350+ applicants for the role because it was the right energetic and cultural fit.

Don’t give up! Stay the course, don’t get lured back into another full time agency gig and keep looking for the in-house role of your dreams. You will find it/it will find you!

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Thank you, this is great advice, and also inspiring.

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This post is too long. I didn’t read it.

Well, I’m on the design-side of creative, I usually had writers that would tighten up my rambling. Thanks for the critique; noted for future posts.

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