To be honest, I'm one of the few AMs who enjoys being one. Every other AM I know in the agency world hates the role. I cannot use creativity to save my life, but I love talking to people who can and appreciate the craft behind it so much. Which is most of what my job is. Do you like your job? Silly but profound question, I think. Would love to hear your answers!

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Why do you think other accounts hate their roles?

I know it’s cool to work with creatives, to see projects come to life, but exchanging with clients can be a pain in the ass. My biggest issue often with accounts is that they bend over to the client too easily, and enable for precarious conditions to make creative work. Anything from accepting a poor brief or refusing to properly inquire the client, to accepting ridiculous deadlines. A good AM is a blessing, anything else is a curse.

Before working agency-side, I had worked in-house. I know the internal mess and the baggage clients carry over to the agency. But I hate how we promise to deliver without having access to solve the real underlying issues of a project, which are likely happening internally.

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I love good account people. I hope the ones on great accounts with solid communication and collaboration are at least somewhat enjoying themselves. If not, yikes, why keep doing it?

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