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What are the differences between BCG’s digital consultant and generalist consultant roles? How do they vary regarding recruiting, interviewing, day-to-day job, pay, projects etc?

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I’m Digital (DAS). We get first dips on digital projects, can be staffed nationwide (vs. regional), and we have different staffing group who understands your needs better

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A lot of lateral hires (including me) are from digital background. We hire directly from MBA if they have interest in digital (target is to do 50% digital work, 50% strategy work). Otherwise internal team migrate to DAS once you’re C or up, but a lot of them migrate at PL+

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They're exactly the same thing. There's no way to tell unless you ask the person. There might be some staffing preferences but that's the only difference.

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I guess for staffing and some external branding / marketing lol. This is for North America btw not sure about other regions

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