What kind of salary decrease should I expect with a move from NYC to Europe? Thinking Amsterdam, Barcelona, or Paris.

Currently SVP, Director of Social Strategy at a large creative agency.

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Recently moved from Amsterdam to New York and agree with R/GA 1.
In Europe costs are generally way lower. 5 weeks paid holiday. €110 a month for health insurance and premiums don't go up if you get hurt. Commuting took 10-15 minutes by bike and colleagues thought I lived too far... wine, beer, booze, and food are less expensive. With all that said, I did get a 70% bump coming to NYC. So depends what you're after.

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@Director 1
Europe is not more expensive. Rent is way cheaper than NYC. Cost of living is better.
If you head to Amsterdam, there’s also a 30% tax break for expats.

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Europeans get paid way less. At my level vs. Europe I was 50+% higher than my counterparts.

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Europe is more expensive...

30% ruling only reduces the 52% income tax down to 36%. Plus 21% VAT

Have you thought of a rotation w/ current shop, getting paid by home office? (Current rate)

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