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You'd really have to convince me an agency network NEEDS a CCO. Theyre cool when its a big ad celeb who's done a thousand things you've heard of, but how many of those are there? I think JWT is just saving money, and I can't disagree.

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Saving a million plus?

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JWT does creative?

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What does a worldwide CCO even do? They don’t even touch the creative at that level.

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If you’re saying a global CCO doesn’t have a role, it’s because you never worked with a good one. I worked with 2 great ones and they really changed the agencies. They do it more in a macro level than actually touching all the work, but that’s what they are supposed to do.

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How long until J. Walter Ogilvy & Grey opens up?

likefunny

It means JWT is not doing good. It also means it does not care about having a strong vision and a creative drive. GCCO’s do have a strong impact in the creative output. They are not just mannequins in award shows.

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JWT NY alone lost 10 million in reduced fees at the end of last year. And WPP just dropped 2.5 billion. Advertising is cheap, disposable and metric based. Clients don’t need million dollar men (and women) showing up to meetings and delivering 5 minute mic-drop speeches. As wonderful as they are, no one wants to pay for these folks.

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Not enough value = no role

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Cw1 You clearly have not had many experience with a good GCCO. They are expensive, yes, but for a reason. Do you think Garbutt is dead weight? Or Khai? Or Nick Law? You have no idea then.

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For the people talking up "the good ones," I'm honestly asking, can I hear a story or two about how the GCCOs impacted a situation for you and made it better? I seriously have never heard of the three guys (Gharbutt? Khai? Nick Law? These could be Marvel characters for all I know) mentioned by name, and to me a GCCO is a total figurehead that I've never heard on a call or in a meeting. Yes the IDEA of them is "inspiring," but the reality is pretty remote. So if you've dealt with one in an actual day to day improvment way I'd (sincerely) like to hear the stories.

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In my experience with WPP and Publicis the global CCO means nothing if the agency CCO isn’t amazing. Just my 2 cents

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Who's going to run a global pitch?

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What does it mean? It means JWT’s creative output is about to plummet, and whoever nabs Matt is going to see their stocks rise and award tally skyrocket.

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Yay!!!

To add to McCann1’s point, they also are integral in assessing the creative and business landscape to spot areas for growth and new ways we can pitch big ideas to clients who are thinking small. They also are the ones who can spot hotbeds of talent around the network and best utilize it to drive the best performance when awards season rolls around.

Global CCOs are an endangered species. Every agency can recruit rockstar individual agency heads, they don't need a CCO figurehead to draw talent. And every global holding company has the same structure, capabilities and overall star power. It's parity. Winning new accounts has nothing to do with any of them- it's who cuts the most attractive financial deal. That makes a global CCO really expensive dead weight.

They're not dead weight for me. I like a strong GCCO who creates a strong creative-led culture. For holding companies like a Publicis (who is going off the rails, btw) that is not trying to present a strong, creative-led business, a GCCO is an endangered species.

Well, strong, creative-led ideas is the only thing that makes us valuable.

Are you under the impression that I'm advocating that agencies shouldn't be creative-led? My comment was about how holding companies are increasingly viewing (or downplaying) creativity. It's alarming. Calling GCCOs 'endangered' isn't pejorative...it just means that GCCO roles, and creative-led agencies, are increasingly in danger.

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Fellow Republicans, it's clear that these elections are rigged. I propose we boycott the midterms until the Republicans get strong on election security!

likefunnysmartuplifting

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Describe the candidate who impressed you the most throughout your years of interviewing people, and why? #motivationmonday #😇

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Interviewed on Friday, they started talking salary Friday afternoon & said I’d hear back “next week.” Still nothing... Obsessively checking email... This whole patience thing is hard, amirite??

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Would you rather work at an agency or work client side?

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I'm reading this book on boundaries. In the work section it says I should tell my boss that I can't work after 5 PM. Knowing that advertising work commonly goes past 5 PM...would my job be in danger if I said that?
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Why do people in this industry say "like" so much? It makes it annoying to, like, walk around the building and listen

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Why do companies do this? I interviewed with a company. They loved my work and told me that I’m going to start the following week. They made me sign all of the onboarding papers and poof ghosted me! 🤦‍♀️ I feel so down right now! And I feel like I won’t be able to ever land a job!

likehelpful

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When, if ever, is it appropriate to consult your SO about creative?

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Dear KBS, today we received 17 all agency emails. Yesterday it was 20. Surely upper management has a better way to use their time. Make it stop. Love, KBS

likefunny

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So now I have to live with the knowledge that someone named Young Gravy is out there

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Has anyone ever worked with Kate Spade’s husband? I hear he works in Advertising. Sad day for fashion today

likeupliftinghelpful

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