Where do you learn how to write a good case study? I see some for alright ideas that make them feel groundbreaking. I feel like mine always fall flat. Should I study the best ones? Is there a book or masterclass?

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There’s a lot of stuff in this industry without a how to book or course. So, I’ve realized the best way to learn is to copy, but copy smart (don’t plagiarize). Dissect the case study’s you like and understand what makes them groundbreaking. If you can do that, you’ll have gained a new skill and the opportunity to write that how to book and help others who want to make a case study while making some money.

likehelpful

It’s as simple as looking at other case studies.

But also picture this: a jury watches dozens of case studies per day. Yours could be the first one that day or number 67. Set up is great but get to the idea as soon as you can.

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A great idea sings on its own, and a great case study can elevate it. Thankfully judges can smell BS a mile away so no matter how many impressions Baby-Adolescent Peanut garnered, a well written case study will only call attention to an empty shell.

likefunny

for me, i notice how account and strategy talk about it, then keep elevating until it sings

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Short and sweet. I get pitched shit all the time. Trust me, shorter is better.

I’m a pro. If you send me your script, I’ll tell you what’s wrong with it.

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