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In my experience, I haven’t seen certifications help in career advancement. They definitely help in developing skills; however, career advancement requires more than just skills like experience/ opportunity, performance/ impact…
I agree with the above poster. experience will go further
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I see PHR a lot more. Of course experience is best but if you lack experience or are transitioning from another career, certification can show commitment and understanding of the field.
If I have to choose one, I'd choose SHRM since it is more knowledge-based. But I agree with the other comments that experience is much better than any certifications. It can only help you in some aspects but the rest would depend on your experience.