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To make it more appealing for new grads to want to enter the field
Bingo
Rising Star
Because IA has a bad rep. The other names obfuscate what's really going to happen until the kick off and it's unveiled "oh s*it, it's you guys?!" [audible groan]
- PA IA Director
Because they are shape shifting no good corporate scum. Their game is to deceive, mislead, and underpay. Work probably sucks so they try to make it sound all cool for unsuspecting/ignorant types
Marketing
Why does anyone care?