With Googles Performance Max and Meta’s Advantage plus being introduced this year, should we all be looking to pivot out of media buying? Seems the machines will take this over

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I worked with pmax and it still needs to be set up? Monitored on and reported on by a human. The value is the strategy and reporting imo.

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Yeah that’s the current state but don’t you think Google will continue to improve the product? Also how many people need to be on a team to do reporting?

No! You just need to change your approach and skillset. Focus on finding insights and strategic shifts in how you use PMAX. It is actually more smoke and mirrors than ever, so those people who are strategic thinkers that can provide insights will excel.

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