With the recent layoffs at Buzzfeed, how concerned should I be about a media buy with them? Part of the media buy involves custom AI units. Should I consider pulling the buy?

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I would frankly ask them, they will give you the standard answer everything is fine. But as for specifics like who will be working on it and if they are gone who will step in for them.

Also they need the revenue especially from agencies so I don’t think they will jeopardize that

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I’ve seen layoffs both go fine and not. If they have kept your account team in place and delivered elements on time, it’s a good sign. If they are playing musical chairs with your key contacts and pushing deadlines on innovation deliverables, bad sign.

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