AAE here, is it possible to go from an account position to creative, strategy, or copy? Specifically in an agency.

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Absolutely especially because you are so new in your career. Make the move now, it’s harder the further you get into it without having to take a pay cut.

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Lol please help me, could you message me to discuss further?

I’m making the pivot right now, went to ad school and built a book, updating my portfolio now and will start reaching out to agencies for creative positions, it’s possible, good luck!!

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It’s possible, and easiest at either more junior or more senior levels (I tried to move midlevel accounts -> strategy and was told I’d need to go back to entry level salary / vacation etc so ultimately just stayed in accounts).

At a junior level, you might expect a lateral move or small pay reduction. At a senior level the moves tend to be more accounts->strategy than accounts->creative.

People I’ve seen move accounts -> creative usually have mentors in the creative department, opt into some nonprofit briefs and ad competitions, and can make the move without going back to school.

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The competitions are things like Young Lions, the agency will usually pay for entry fees even if you’re not in creative.

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I too am working on a transition from account to strategy at the aae level.

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Yes, for sure, I’ve seen moves to all roles. One of the best writers I know was an account person.

As others have said, easier earlier. A creative mentor would be someone in your creative department you feel like you can talk to about making the change.

Often times, some level of grad / trade school is helpful. Miami Ad School seems a popular choice.

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Hey all! I recently moved to Grand Rapids from Los Angeles, and am a former account supervisor for RPA.  I would love to get into an agency in town. If anyone has any suggestions, I would love to hear them. Thanks so much, Chris.

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