Account Directors, please provide insight as to what your core responsibilities are. I ask because I may look to switch from a media role towards account management.

likefunny
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The AAE manages the day, the AE the week, the AS the next month to three, the AD the next three months to a year.

It’s a bit of a simplistic take, but it helped ground it for me when I first heard it. And obviously it’s different in different places.

But it includes scope development and staffing, an understanding of the clients’ business and objectives (and ensuring strategy and creative answer that), and all in all being a trusted partner to senior clients, senior creatives, senior agency management and more.

likesmart

Well described .

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Fighting for the creative. Knowing what is on brief and what isn’t.having a complete understandinf of the creative process including internal processes for review so that you don’t over promise anything. I’m sure account directors will chime in with other things, but those are a few important qualities that go missing when I’ve worked with media account directors vs advertising ones.

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