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Most firms prefer less of a social media presence, albeit “branding”.
Instead work your true network vs those 1000 faux friends and likes.
For heavens sakes don’t pay someone who doesn’t know you to build your “brand”. There are some professions, such as accounting, that do not benefit from social media posts, platforms and ransoms thoughts of nonsense. Not all agree and certainly not the way to advance one’s career wisely.
Who you know will always be more important than a brand in accounting bc that’s how you attract clients.