At an entry level, do you believe finding a mentor is the best way to advance in advertising? I’ve been out of school for 2 years now and have applied to quite a few entry/mid-level positions at local agencies and have had no luck. I currently work at an acct. firm and would like to move on to an account or strategy position. I believe mentors should stem from a professional relationship, however I can’t say that I have anyone who can mentor me in this space. Any advice?

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Local organizations are the way to go! Join some advertising/marketing organizations in your city, attend their events as much as possible, and network like crazy. Connections are the easiest way to get your foot in the door in this industry.

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Thanks! I attend a few of the local association events. Need to work on the networking after the fact.

Check out We Are Next—online coffees with folks in the industry :)

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