Copywriters, how are you using AI? I’ve been hesitant and honestly a bit stubborn to adopt it. Curious how and in what ways y’all use it.

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Mostly use it as a glorified search engine and concept visualizer. I have it set with specific instructions when it answers my questions for research, and I continue on my own with the sources. Same for just getting a concept somewhat visualized, as like a first round. It’s a great tool if you know how to use it, but I don’t rely on it. It’s been wrong many times (Chat, Claude, Gemini, all of them.)

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I use it for research. It can quickly give you an overview of a sector. Not related but interesting… last year I was writing a grant application for my side business. My copywriting voice was too pedantic for the grant committee so I put my writing through ai to make it sound more scientific, as I am not a science person. It worked well for that.

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Only ever to make visuals.
I’d rather quit than use it for writing or thinking.

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i write a lot of financial copy and mainly use it for research/background.

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To make cover letters

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