Currently a senior AD...thinking I really should’ve been a producer. Has anyone made the switch? Would I have to start from the bottom again? The salary drop is what’s making me hesitate.

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Ha @McCann OP, I’m looking to be you, we should just switch jobs! For the same reasons, I initially got into project management because I wanted to be in advertising and had transferable skills to do so. Have always been more creative, not super detail oriented nor good at organizing. I can “do” the job, just don’t have the drive to make other people’s ideas. So, totally understand where you’re coming from on the other side.

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Haha, I’m sure a lot of people are feeling like they’re in the wrong role 😭

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I wish I could help, hoping some people respond to your post with some helpful tips and guidance on your post. I also wish you all the success in whatever you end up doing.

Out of curiosity, because I’m just starting out and you’re at senior level, what makes you wish you were a producer as opposed to an AD?

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I would just pay close attention to every role. Since you’re still early in your career it’s worth asking people to chat about what their roles are and take note of what you’re the most drawn to.

I use to be in production outside of advertising before moving to creative. And yes, you typically start at the bottom.

There are special situations where Directors start off as Directors but that’s because they go to school for film or are already making films on their own and have Portfolios to back it up.

Since you didn’t go to school for production, you just need to start doing it by either getting hired as a PA or producing your own work.

But even if you produce your own work, there aren’t any guarantees that people will trust you to run a production.

You might get a better chance at becoming a producer at a smaller shop where you will have to wear multiple hats.

Thanks for the input! That actually makes a lot of sense. Smaller agency have that benefit and that might be a good in between for me to really see it firsthand.

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