Do you think customer videos and case study videos are worth the investment? Between production costs, travel, and logistics, it's easy to spend $10K+ on a single video. Then it gets posted on LinkedIn and maybe gets a few hundred views.

Do you judge success based on the views, or is the real value in using that content across sales, events, the website, and other marketing channels?

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I think they’re worth it for marquee clients. If the name is going to hold the weight. I think it’s worth it.

Yeah videos are tough to justify nowadays. I justify my lower funnel videos by making them evergreen and backing them up with a customer problem they’re solving that drives an output we prioritize.

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