Does anyone have a great system for compiling and storing creds/caps? I dig through old decks constantly to find specific language and case studies. We have a system but we need to upgrade

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You need a dedicated person to manage it. Speaking as a KM professional who specializes in doing this.

You should also check out Docurated. It sits on top of your collection - whether it’s a share drive or website - and does page-level search & clipping. Will save you tons of time.

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I loathed Docurated. The system never worked as promised. Used it at a previous shop and it was a very happy day when I got to cancel their contract

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A system that constantly updates the agency story based on what works best. Correct, someone should own this, ideally the agency CEO.

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