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The typical bump: 0%. If you take that into a discussion with your boss, they're going to say, "Good job, now what have you done for me lately?" Nailing major campaigns is just in the job description. Only one thing is going to get you a meaningful salary bump, and that is an offer from another agency.
If your accomplishment has brought in a bundle, you can make the case for a high-impact performance bump of 10% to 20%. Make a deck showcasing the metrics and impact. If you're told the budget just isn't there, try to get performance bonuses built into your comp plan, and then keep on crushing it.
I don't know that you will necessarily be able to negotiate a raise based on one campaign. I don't want you to get your hopes up in case it doesn't go your way. But I would be shooting for a raise of at least 10%.
Mentor
I think you need to show your success is repeatable and you can continue to scale it. But I would also advocate that the squeaky wheel gets the grease. I hate those awkward discussions but I once had a mentor say, if you’re not asking someone else already is, so don’t lose your opportunity because you didn’t advocate for yourself
Subject Expert
Your campaign ROI is the whole argument — stop apologizing for asking. Come in with a number, not a range: "Based on the impact of this campaign and market rate for this scope, I'm looking for X." For a demonstrable revenue-driving win, 15-20% is defensible — anything less is a cost-of-living adjustment dressed up as recognition. The awkwardness disappears when you frame it as a business conversation, not a personal ask. You're not requesting a favor — you're re-pricing a role that just proved its value. What was the ROI, and what are you currently making?