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Make sure it’s in client-ready format. A branded deck or word document goes a long way!
Good point! They did send the information over in a branded deck, I’m thinking I can utilize that
Coach
Maybe try role playing by putting the audience in the client’s shoes to kick it off…
- Here’s what you’re up against (competition, adversity, etc)
- Here’s what you must accomplish (goals - financial or otherwise)
- Here’s how/why the work saved the day (results, outcomes, etc)
Just a thought, but making it interactive vs. you talking at them will make it a bit more memorable. Make them part of the story.
Honestly for pharma ad jobs I have NEVER done an assignment. I’m not discrediting their M.O. which sounds completely valid… I just don’t do it, the same way I don’t do cover letters. The industry is bleeding for talent…
Agreed - that’s why I said the M.O. is completelyyyy valid. For me though, I still won’t do it.