Has anyone worked in experiential or event management? Any (resume, interview, general) tips for a traditional AE trying to transition to experiential?

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I work in experiential. Talk about some of your favorite projects and also how you’re budgets and timelines for experiential are way different than a typical AOR campaign. It’s all about the right story for the experience and the right producer from the beginning, so creative and production are your biggest allies and confidants.

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That’s really disappointing to learn and definitely not a good look for Nike

Hahahahahaha I checked backed up on this comment hours later just for this

Hm?

Think about the work you have already done with your clients , any production?

Yes, some! I'll definitely put that at the top of my resume and talking points.

Use buzz words like “experimental marketing” and “brand activation”

Excellent. Give me all the buzz words! Any articles or case studies I should read?

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