Advertising

Has anyone worked in experiential or event management? Any (resume, interview, general) tips for a traditional AE trying to transition to experiential?

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I work in experiential. Talk about some of your favorite projects and also how you’re budgets and timelines for experiential are way different than a typical AOR campaign. It’s all about the right story for the experience and the right producer from the beginning, so creative and production are your biggest allies and confidants.

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That’s really disappointing to learn and definitely not a good look for Nike

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Hahahahahaha I checked backed up on this comment hours later just for this

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Hm?

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Think about the work you have already done with your clients , any production?

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Yes, some! I'll definitely put that at the top of my resume and talking points.

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Use buzz words like “experimental marketing” and “brand activation”

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Excellent. Give me all the buzz words! Any articles or case studies I should read?

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