Hi! Do you think there's value in a junior comms planner? And when you're starting out, how beneficial is it to have some experience at a media agency?

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There will always be value for juniors, because we need to train the next wave of talent and at least in my agency there's a ton of accounts that don't have the attention of a senior comms planner. And that usually shows within the execution of the work and the ability to sell in new projects and revenue streams.

I don't think you need experience within a media agency, but within a media team or with media analysis...yes. But for me, full-service experience is best.

helpfullikeuplifting

Your value can come from your experience, but also your curiosity. Depending on the team you are a part of, junior planners can pull out ideas by asking the right questions and pushing the envelope of "what's been done." You may use this time to gain experience in channel application, but varied perspective matters to the dynamics of a plan. Be willing to get in the soup and put your neck out there for your ideas (and have some solid rationale) and you'll add value.

uplifting

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