Hi! I’m a product marketing manager with an MBA in the food & beverage industry. I’m looking to pivot to the tech industry, mainly software.

Any tips to applying for jobs? Should I add technical certifications to my resume?

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Consider moving laterally into a PMM role at a mid stage startup. You can use the time to learn the software business and how PMMs fit in. Once you get at least a year under your belt, you can choose your own destiny. Hardest part will be convincing a hiring manager your skills are transferable to tech.

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