Hi there, I'm a college student who is just starting out in the Digital marketing space; I was wondering whether I should just start doing small gigs in Upwork/fiverr to build up my portfolio?
I'm having a tough time getting jobs (Dishwashing/Serving). So, I took the time to develop SEO related skills and was hoping to earn money from learning this skill.

Any extra advice is welcome.
Thank you in advance.

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I would absolutely do SEO work on Fiver/Upwork. Build your portfolio and leverage it to get a F/T gig. Or, use it to build an SEO practice. Make sure you keep before/after stats so you can tell a good story to future employers or clients. e.g. Increased monthly web traffic from X to Y in Z time period. Increased sales/conversions from X to Y in Z time period. Reduced page load speed from X to Y. etc.

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Agree. This is a viable path to build your portfolio or eventually your own brand business.

SEO knowledge is nice to have. I started my career as a web/front end developer building custom themes and plugins for websites. Now, I analyze website data for a big organization. I picked up SEO along the way while I was interning as a web dev and more of it after landing my first full time job after college. This skill helped me land my last 2 jobs where I did front end development and SEO for many clients.

I would recommend that you start building up your portfolio and networking as soon as possible, if you feel like you’re ready to do it for real. Reach out to small businesses around your area. Offer them some technical or On/off-page SEO services. Make sure to explain to them what it is and why it’s important. Try to keep track of SEO ROI too and find a way to relay that info to your clients. Also, figure out your rate and if you plan to have a recurring monthly fee. Offer free audits to help get in front of some prospects.

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Thank you, going through probably the most gut-wrenching time of my life, hope these golden nuggets of advice will help propel me into a better position in the future.

Again, thanks a ton.

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