Honestly, what’s an ACDs role? Feel too senior to be a senior but too junior to be a CD. And it varies from agency to agency.

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My ACD’s are responsible for helping to oversee a portion of the business I run. They help approve briefs, they’re the first point of feedback on projects they’re working on, they’re building relationships with clients and they’re generally learning how to be cd’s. They’re also a creative team. Not every agency is like that. Most, in fact, treat ACD’s as glorified super seniors and don’t prepare them to take the next step.

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Most acds get hired now because the agencies want them as a senior creative but current market makes it too hard to either pay a senior more money to get them to join or bc current market makes creatives feel like they have to get a promotion for status. But agencies are underpaying these acd hires that don’t really manage anyone.

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The role is the strongest player/coach in the agency. The one who has to take on CD responsibility sometimes (presenting, strategy, client facing), but you are also the best art director or copywriter of the team and more than likely is coming up with 60% or more of the content. You do both things. It's a hard job that almost broke me. You either sink or swim there.

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90% of it for me is being part of a creative team that needs little to no oversight. We do the work, we shape the decks the way we want, we present and manage the client, we go on shoots independent of CDs. But we have them to fall back on when we need support or some higher level client management. The other 10% is overseeing juniors on small projects when we have time.

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My understanding- CD in training- but also writing a lot

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