How does your agency handle resourcing when people are on maternity/paternity leave? Are they back filled with freelancers? Do their teams just cover for their work?

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Back filled with a freelancer for a lead copywriter who is out

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This is what freelancers were made for!

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If it was someone at the cd level, Usually a freelance cd, mid or senior, the team just covered

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Freelancers

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I backfill with a freelancer.

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Freelancer! Never heard of a team successfully “absorbing” another person’s work, at least on the creative side. Always freelancer. And if your company doesn’t need a freelancer to cover your leave, you better be looking for a new gig because it means your role is redundant.

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