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Thoughts on GREY NY these days?
Even W+K has flops every once in a while.

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DO NOT exaggerate your skills or experience. It will definitely destroy your reputation, if not your career. I have the best example at work now. Imagine an associate with more skills and knowledge than an AD. Sad and stressful. Everyone is waiting for a good riddance.
Just don't. It'll come back to bite you.
Truth well told.
We had someone exaggerate their skills, hiding their 1 year gap under 'freelancing' and also took responsibility of campaigns they weren't very involved in. This industry is very small, it's very easy to tarnish your reputation.
That's called self marketing
Not sure I understand this question but you could say freelance if you have a resume gap.