I feel terrible for even thinking this, but it’s hard to read all the posts on LinkedIn with all the sob stories of people from Meta being laid off. While it’s sad that they no longer have jobs and they definitely need help, but they have an incredible résumé, ridiculous severance, and as the economy rebounds, they will be the first in line to get amazing and high-paying jobs. Meanwhile, I know tons of mid-level agency and marketing folks who’ve been laid off and struggle over the next months @

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Posting as :
works at
You are currently posting as works at

#Facts.

But allow me to be a bit judgemental here. I took a look at a spreadsheet someone made with the info of some of the creative team that got laid off at Twitter and i was not impressed at all. People with CD titles and the work is below average.

Sure, having a bit tech in your resume might fill the eyes of a recruiter but i want to believe good work would speak louder.

What is a bummer to me is to see all these people from Microsoft, Spotify and other tech companies showing tremendous support (that part is cool), but when it comes to ad agency creatives, you don't see similar camaraderie from folks in other agencies.

As a matter of fact i feel there's an underlying patronizing and condescending layer tone by fellow creatives and leadership who got their jobs intact.

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CD5, everything you said makes sense to me, so Im inclined to accept your truth on the matter.

However i think the metrics in ad agencies (at least when you becom a creative director) is also based on the ROI clients will get with the ideas that are presented and sold.

Some creatives (including myself in early stages of my career) spend too much time thinking our job was to spit out award winning ideas and cool stuff without ever considering what's in it for the client.

I'm an advocate of creativity and the power it has to create revenue to clients but once you are in a place of constant talks with clients and directing teams, you understand that those metrics you refer as being the north star for tech companies also applies to agencies, after all we have to be convincing enough for brands to spend millions with us per year.

The difference is that we want to push for creativity, award winning ideas and "risky" concepts because that's what keeps the wheel spinning in our field and it's what get us better opportunities.

smart

I'm so over it. Shit happens, come hustle at an agency and see what hell is really like. Working for META was a cushy easy job.

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The sad part is FB still has Billions in profits each quarter. No need to fire people.

I have a love-hate thing with capitalism

likesmart

I have a hate hate thing with capitalism.

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I understand and totally hear you. On the one hand, its annoying everyone seeming to be so helpful. But on the other hand, those offers of help might not be anything more than that. I think it's important to show compassion to everyone. Being laid off, no matter who you are or what your background, sucks. The layoffs in big tech right now are drastic so yes, they are getting more media coverage and there's just more of them so you are seeing it in your feed.

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I mean that’s fair I don’t need all of your empathy and sadness, it’s not a competition. Some suffer more some less, but every situation is different some agency folks can start freelancing right away for $1000 a day.

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Totally depends. Realistically many of them could struggle to get as good a job as that again. Apparently it's an amazing place to work.

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I don’t want to judge the situation for someone else, as a lot of the Twitter people seemed genuinely nervous to be laid off with so many others at once, creating more competition for new jobs in one area.
What I DO take issue with is seeing a post from someone in the C-Suite saying that they are so sorry and TW folks are welcome at their company, meantime, that company is laying off their own people.
That, right there, is some BS.

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