I’m a former TV writer trying to transition into copywriting. The first ad I wrote went viral & won some awards. I can’t get an interview anywhere. Any advice?

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Why would you want to go into copywriting? I mean, most copywriters I know are trying to get out of advertising. You already have a strong credential in TV writing, and I love your work

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It’s funny. Everyone in TV i know is always trying to get into advertising and vice verse (including me). The grass is always greener...

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Stay in TV. But do freelancing in advertising.
Sell yourself as the ‘TV guy that occasionally does ads’ - that will be attractive for clients.

Do 6 months a year in TV, 6 months in ad land. If you can afford it.

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Could she leverage that to get better briefs? I know freelancers aren't always crazy about the work they get.

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Your work is excellent and you’d be an asset at the right agency. A great website is, oh, 90% of what gets your foot in the door. I speak from experience. I had a cargo site early in my career and wasn’t getting any call backs and recruiters weren’t able to “sell” me well. So I audited the best portfolio sites and made a new site. I wanted it to be as good at the best CDs site I found. And you know what? It totally worked. I got 3 competing offers after launching a new site. One with a company that wouldn’t give me the time of day before. Same work. Just a better presentation. It was such an eye opening experience, I actually make sites for people and small businesses as a side gig. Lots of people on here say the work speaks for itself and websites don’t matter and that’s simply not true. DM me if you need any pointers or have questions.

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Thank you! I’m going to make a few changes and I will be in touch.

Some agencies would love to have a writer of your skillet... Goodby Silverstein (SF) in particular really valued being funny. Fresh takes.

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The cast iron copywriting skillet: durable, seasoned, and unshowered.

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Post your book

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There’s a big difference between an ad agency and a marketing company. The place that interviewed you is no doubt a marketing agency looking for “marketing degrees” who think they can write ads. Those places are the twilight zone and have zero idea what they’re doing beyond a PowerPoint deck.

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That girl wasn’t experienced herself. Lingo can be taught. Talent cannot. Your book is solid, you just need to be referred. So many jobs are won by knowing someone. In many cases it’s the only way. Start building your network. Get involved in Creative Mornings or AAF if there are nearby chapters. Reach out on LinkedIn and see if you can get connected to CDs that have been or are currently at places you want to work. Don’t straight up ask for jobs, just establish relationships. You need to be on peoples radar. Covid makes it hard but if you can score a lunch or coffee and get a chance to present yourself, and if that person likes you, they might be willing to intro you to contacts at agencies you want to be at.

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Thank you! I will look into Creative Mornings and AFF.

we would hire you in a blink if you're willing to relocate to france

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Wine, cheese, and free healthcare? I could easily be convinced. 😁

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Do they usually call/email/ping with the decision? In the past it has been ping for a rejection.

Based in the UK if that makes a difference!

Cheers :)

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