I'm currently a Senior Creative / Copywriter and am looking to move up the career ladder.

But, I've only worked in two different (and fairly smally) advertising agencies, so the roles and responsibilities of both an ACD and CD are a bit unclear to me.

In a perfect world, what are the differences and requirements of each position?

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Usually

ACD means you’re still a working creative but are pretty senior and don’t need baby sitting. You’re mentoring younger creatives and managing projects without a ton of hand holding.

CDs at most places only manage teams and projects and aren’t doing the work themselves anymore. Some agencies have working CDs but most you’re managing a team and are responsible for the output of work on one or more brands.

I currently manage 4 creative teams on 3 brands for example.

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Usually! I’ve been managing teams since the moment I was promoted.

Adam Morgan has few really great videos on the subject: https://youtu.be/5fnUnynrZag?si=KzvQ-cwAGw3kZS4j

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What is supposed to be vs what it was vs what it is. Supposed to be a creative director in training. 1-2 small accounts to learn how run a business, sell great work and learn how best to partner with other disciplines. What it was? At good shops until 2015, that’s what it was. At bad shops, a puffed up title or reason to give a valued employee you don’t want to lose to stay. What it is? Most everywhere it’s a puffed up title with a very small pay bump to keep sr cws/ads from jumping ship to another agency for a LOT more money. Outside hires at that title are usually sr cws/ads who wanted a big pay jump or not very good CDs who need a job and are trying to get career back on track.

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