I’m sales team selling a fairly complex technical platform, and I’m torn between being a very hands-on “player-coach” versus stepping back to focus on strategy, and cross-functional work with product and marketing. When I’m too deep in deals, I feel like I’m not building a scalable org, but when I step back, I worry the team doesn’t get the coaching and deal support they need. What do you do about the trade-off between being in the trenches and building for scale?

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So is it that you don’t trust your team or you don’t trust your coaching abilities? Because those are two extremely different issues that need to be addressed.

Build trust and an open line of communication with your team. Make it their responsibility to reach out when it’s needed. Be involved in the process, but not to the point where you are deep in it. It’s absolutely a balancing act, but you aren’t doing the team a favor if you are stepping in on every little hiccup.

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