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The conventional wisdom has always been that staying somewhere for less than a year, or even two years, can look odd. But people jump around more than they used to, so it's an open question how people might regard that. If it appears that you're leaving a position because you can't hack it, that's obviously going to disadvantage you. But if you really see no road ahead for you in your current spot, it might be better to just move on.
I would say that if you are still under a year at the current company, then there is a lot of room to grow and improve in selling the product. You will hit your stride once you've been there a little longer. If you love the team dynamics and generally feel supported in your role, I'd give it more of a chance. At least another year or so
To answer your question, based on the information you provided, yes employers will see this as a red flag. To answer the last half of that question, I would suggest you refocus your motivation on improving your performance at the current job. If you enjoy the workplace, that's a plus you don't want to throw away lightly. You indicate the main reason for wanting leave is because the product is hard to sell and it is difficult to hit sales quotas. Unless everyone else on staff is having the same problem, regardless of their years of experience, I would have to believe this problem is due to your relatively new association with the company and the product. Ask for advice on how to improve your sales pitch. Study the products so you can answer any question a customer throws at you. Nobody likes a quitter -- especially one who quits because he can't do the job he was hired to do. In a year or two you will have a successful sales history to show prospective employers, should you still feel that your career path leads elsewhere. If you leave now, and are hired somewhere else, we may be having this conversation a year from now.
All depends dear, it's all your luck. People leave in 3 months and joins a best organization, some work for years in a company and doesn't join a good one.
So yes it can be a red flag but you can't be in prison for long.
You can always say that it was a contract role and the time was up and that's the reason why you were there for less than a year. Employers understand that people shuffle, but if its not the right fit for you, maybe its time to go
Can I ask what is the product or service and why is it hard to sell and meet quotas ?
Less than a year is a massive red flag. Usually in a sales role there's a 6 months ramp. If someone leaves having been there less than a year the view a lot of managers have is "once the target got significant they couldn't handle it and left" ,"will they do the same here?". Ideally 18 months in a company is minimum desired. You should talk to your manager. Explain you want to smash your numbers but need help. Map out a plan and action it. All sales jobs get tough. If you want to grow in your sales career you have to be successful in tough environments. Don't have to do it alone. Get help from as many people as possible. Managers and other AEs.
If you don’t believe in your product you shouldn’t be selling it. Start looking at things you love. Things you would want your name associated with. Make sure you understand the product you will be representing let recruiters know that you have a passion for their product. This goes further than staying at a “job” just to get time in.
You can always look. In fact you should.
Go markert for a major luxe brand or private aviation company $$$ you will never look back