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Interview question for a creative team? (art director + writer)

likehelpful
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Don't ask people negatively slanted questions. That's not an energy and creativity and calling on the best in people inducing strategy. Makes people shrink and worry about how to answer in a PC way in order to appease your expectations and you learn nothing about what makes them excited about who they are and what they bring.

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👆nailed it. It's a "will this team bullshit or tell the truth" question. Works every time.

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I would ask them about one or two projects in their book(s) in some depth

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Ask them about their concepting process. If they have one. Pick one project in their book and ask them to explain three things that make it work so well. Both questions show their thought processes and ability to describe and present good work

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What do you two fight over the most? Who usually offers to make peace first?

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Favorite bar or restaurant

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I’ve always wanted to be asked why we think we work as a team .... I feel like I have a good answer for that but no ones ever asked.

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Love it.

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