Is it typical for a publication to ask for compensation when you send them a press release?

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Posting as :
works at
You are currently posting as works at

You mean to respond with a pay-for-play offer to cover your client? I wouldn't say so, but that's because I know which outlets are paid and I don't bother sending them releases. Then there are fake media outlets out there that exist purely as vanity vehicles for executives and companies.

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Local media does this a fair bit because of crap funding models / not enough scale. Nationals tend not to because they want to be respected fit their quality (impartial) journalism. Trade titles tend not to unless small.

So does it feel iky, yes. Does it happen yes also.

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Tell them it’s for exposure

Regardless of this being done or not, I personally would never pay to get covered and neither should you.

That’s how PR works, you pay you get exposure

If your news is cool, it’s free. Otherwise, you pay.

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