I’ve been laid off due to lost business. Struggling to find junior strategist positions and agencies that hire at that level, not many do. Should I stick with what I enjoy or consider account?

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Stick with what you love. Also, look beyond agencies and explore consultancies and design shops.

likesmart

Look at other insights-based strategy roles. Branding houses, research firms, innovation firms. It might help to think of communications/marketing/whatever your old workplace's output was as just that - an output - while thinking about your role as a skillset that can be applied to several kinds of outputs. New products, new brands, etc.

likehelpful

Depends on your financial situation. If you have the means, stick with what you love. It took me 10 months to land a new gig and I regretted none of it. If money's tight, also consider looking into analyst roles.

likeuplifting

If you like strategy it’s unlikely you’ll be happy as an account person. While good account people must be strategic, good strategists need to be independent from the account management part of the business. You need to fight for good ideas and great creative, not be hounding ABMs for a signature on an SOW or trying to broaden your scope

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I spent my first year in account management, for that very reason of getting a foot in the door. So I wouldn't discount it. It wasn't for me, and I wasn't very good at it, but it taught me a lot about how this business actually works, and helped me appreciate the thankless job of being an AE: Worth a look if it helps you get in with a group of people you believe in and want to work with

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Where are you located and are you willing to move. I know our company is looking

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Where are you located? MRM in Princeton has an associate strat opening

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Check out our careers. Don’t do account.

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Strategy pays much more too

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Check out We Are Next. They have a good list of entry level / junior strat positions usually

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I’m in NYC. Yes, I’d be open to it, depends where

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Yes I saw that, I’m in NYC but would prefer to stay here because of the pool of opportunities within advertising

Go back to school. Get an MBA

How long you been a junior? Might be time to upgrade to a regular strategist.

Also, yeah, if you can go get an MBA, it's gonna add like 30k-50k in salary every year. I'm looking forward to getting mine in a few years but wish I could have got it sooner

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