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Don’t be mean or entitled and hide behind your email or a conference call dial-in. Remember that there are younger people working on the teams so the way you talk to them and their superiors affects them too. Be collaborative and understanding of timelines. You’d also be surprised how lovely it is to crack a joke or two or simply ask how everyone’s day is.
Please, please don’t ever say “I come from an agency background.” We know it’s an attempt to relate, but it never accomplishes that.
Be transparent with your agency about what moving work through your organization entails (when you learn that) and what you need from them to be successful. Then let them figure out how best meet that need. Nothing is worse then a former agency-client trying to dictate how the need gets met.
I think it’s a way to let them know you understand the pressure they are working under and will try and find ways to not contribute (or actively try and solve). Whether it’s better feedback, pulling the agency team in earlier or giving them a better understanding of the full picture of the business. When I know I’m working with former agency people, I feel like we are already on date 3 or 4.
If you did your job right and briefed the agency well, and they do their job with relevant work, you don't have to put your stamp on it. Resist the urge to give feedback just for the sake of it. If the work is off the mark due to your change in direction or bad brief, don't gaslight the agency into believing it's their fault. Just be fucking honest and transparent all the time.
Learn the lingo / terminology. Though it’s easier said than done b/c it often happens on-the-fly.
For example: What we all call a “manifesto,” they may call a “mission statement.” Though for us agency folks, they’re two completely different things.
The ex-agency client can be a dream or a nightmare. Just be empathetic, not “well at my agency...”.