Most Bay Area Brands are moving away from AOR and towards more (if not all) project-based work. This makes staffing/planning/hiring much more difficult. How are others dealing? Seeing the same trends?

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Posting as :
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It's happening on other accounts as well. Major car brand does the same. My best guess is you need a couple of major accounts to pay the bills and take on those accounts

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Agency model is moving towards project based woek not AOR. Many agencies have figured this out. There is a cost-- more regimented and stringent time tracking and an entire department to handle agency staffing. Less choice on who you get to for projects, more based on who is available. And, of course, the fact that there is more hiring/firing to compensate for the ebb and flow of projects coming in.

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