Most common piece of feedback your clients give to destroy good work?
“Product needs to appear 3 seconds into the commercial”.
“Let’s mention all our 32 product benefits”

What do you got?

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I can already see where this thread is headed. Let's see if we can't kill some of the visionless arguments early.

Anyone can say anything. Everything is a parody. If you think product information differentiates your product, you're drunk on your own koolaid. Information is useless to people. Leave them with something to think about. Then maybe they'll think about what you're selling when they're actually buying.

likesmart

“Couldn’t any brand say this?"

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This!

If you have a problem showing product in the first three seconds of a digital asset you have many windmills ready to fight you.

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You’re right, I was thinking of the comment more for TV spots

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Oh, so many, many tidbits. Client:, "See, we don’t want to be on the leading edge. We want to be on the trailing edge of the leading edge. » Client (pointing at a stick figure on a storyboard frame): « I don’t like that guy. » Me: « No problem, we’ll cast for the part and find someone you like. » Client: « You don’t get it. This idea is dead. » Client: « Its too good. We don’t want to be this visible. »

funny

I’ve heard it given a bunch of different ways, but it always boils down to the client thinking the audience is dumb and won’t understand nuance or creativity.

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Can’t you allude to the tension without portraying, mentioning, starting from or ending with it?

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😂

How do you define “good work”?

“Use emojis. People love emojis” 🤬

"The idea is too contrived" 🤮

I’ll bet those clients felt pretty good too about using that big word

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Please put 67 seconds worth of copy in your 60-second script

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