Must data analyst learn ML to progress?

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Depends on the org/role/team but no. There’s very little true data science happening in advertising.

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I think you would add value if you knew how they worked and were comfortable presenting on results and charts that come from a data science team. Data science teams are often small and can’t be at every meeting.

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Not if you’re in advertising. It’s a nice to have ofc, but only truly relevant if you’re looking to work in data science

Since you said progress, I would argue yes. Even if you don’t learn it, you must learn how it works, what goes in, why it goes in, and most importantly implications of using the output. That will make you a strong liaison between the analytics and data science team

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