Newbie Question: How (if at all) is analytics used practically by cybersecurity consultants in their job? Is there a sub-segment of cybersecurity where analytics skilled are particularly helpful/applicable? If so, what is it?

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I don't really know what all counts as analytics, but there's some stuff in IR that sounds right. Complex log analysis, threat hunting on things like frequency analysis, testing signatures.

Strategy practices have some offerings that touch on this for very very large commercial firms, but honestly I think it's mostly smoke and mirrors.

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Siem, soc, incident response are the common ones that are analytical.

If you want a slightly non technical role you could look at control design and configuration (rather than audit) or product manager / business analysis as they all require analytical thinking

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