On the media buying agency side, what position has the most market demand and the most career development potential? Personally I feel that programmatic and search are paid more and more needed than social or OOH, not sure if that’s really the case. Also I feel like media planners or say account managers are somehow paid less in the beginning of their career, but have more room to grow in the future. Very personal thoughts and welcome all opinions!

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I've always thought media planning was a great place to start because you have a lot of options long-term. I also agree that programmatic makes the most besides search, that's where I would want to be if I could. Social is meh, but that's coming from someone in it so take it with a grain of salt.

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