Related Posts
More Posts
I attended an interview and did assignment for Multimedia designer role 15 days ago fo BMC team at EY GDS, still not heard back, interview was positive and assignment is also good. HR's don't reply to email and don't pick calls, should I keep hope or forgot it? I'm just asking for feedback because I have put 6 hours hard work in to assignment.
Additional Posts in Creatives
Motion to move on from Peloton onto this

Which agency does Jack Daniels TV?
New to Fishbowl?
unlock all discussions on Fishbowl.






Mentor
I think the food right after birth behavior is more around moms typically getting food they’ve been told not to eat during their pregnancy. In our case kid 1- a hoagie with cold cuts and soft cheese in it you can’t eat because of listeria, kid 2- sushi for obvious reasons.
No parent has ever been told: don’t eat a burger…. Unless maybe it’s in response to prenatal diabetes.
This is just like food ad in a sweaty hospital bed where unspeakable things just were passed and a newborn is being ignored and cradled in mayo fingers.
Ah, that’s why when Grub Hub did this same ad, the mom was eating sushi! That ad makes more sense to me now. More than the BK version.
Mentor
No I understand what they’re doing….
It’s award show fodder.
I thought it was more about getting to eat what you want after 9 months of not being able to. I liked DDs execution better tho.
Why can’t you eat bk when you’re pregnant?
Coach
Strange as it seems to conflict with the Pregnancy Whopper.
Why wait to have a burger after pregnancy if you can eat one while pregnant (as long as you avoid any food risks like OP mentioned)?
You can finally poison your body again
The insight is true. But anytime you show someone laying in a hospital bed smashing junk food in their face, it’s going to confuse people. On top of that, the photos have the new mom completely focused on a burger rather than their newborn. I personally, don’t have an issue with any of it but you could see right away that the internet anger mob was going to have a field day with this.
Burger King, or rather the creatives that make these quick strike BK ads, have a notorious reputation for fake ads. That might answer you Q about the insight behind them.