The hardest part of this job isn’t coming up with ideas. It’s getting the client to know what a good idea looks like.

likefunny
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You’re better off chasing clients that have a good track record of knowing what good ideas look like. Bad clients rarely learn how to be good ones.

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100% agree

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Idk looks like it might be spelling for you.

funnylikesmart

Damn I should have waited an hour to comment.

funny

Yes. A large part of the job is educating clients. Your time is better spent creating good ideas you can defend with their marketing needs so you don’t have to rely on their taste, though.

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Most clients know what a good idea looks like. The hardest part is getting them to do it.

Client cultures never reward managers for straying away from what their predecessors have always done before.

likesmart

Hard disagree that most clients know a good idea.

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Bad work for bad clients begets more bad work for more bad clients - Michael Beirut

Or getting them to care whether an idea is good or not.

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