Thoughts on a Master’s Degree while working in the media industry?

I graduated 2022 and have never considered getting my Master’s… until a few days ago. Is it worth getting one if I work in media where climbing up the ladder doesn’t *seem* to require a higher degree than a Bachelor’s?

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A master’s degree working in media is a waste of money and really a nice piece of paper

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I was told by someone with an MBA that getting your master's is meant to open doors you didn't know existed, not doors you're already planning on going through. If you're staying in media for the long term, it's not worth it beyond being able to say you've done it.

I also personally think you should have at least five years work experience to conceptualize a lot of what you'd learn.

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I would agree with the above, unless you have the means to pay for it easily. It is expensive and even tuition reimbursement doesn’t scratch the surface. If you don’t mind a big payoff, it is good for networking, but may not make a lot of difference in terms of compensation.

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I work in performance media, and I had the same question my first year or so. Asked a lot of people, including conversations with executive suite. Essentially what I was told was:

For client side, it can make a big difference in roles you “qualify” for, regardless of your ability to do it. It can also increase your pay when looking at new jobs. Clients have more emphasis on it as they have smaller teams working on media (Fortune 500).

On agency side, it doesn’t really affect anything (pay or roles) until you get towards executive level and have the desire and ambition to be a EVP, CMO or equivalent. Some of it depends on size of company and public/private/boutique, but point stands.

My recommendation would be to wait and see where you are in three or four years. Four or five years into your career and you have a much better understanding of platforms, verticals, and capabilities. It may be the strategy component that you decide to focus on with a MBA. You can also find a client side media position whose company might pay you for your MBA, that is also an option. You can also reach out to various MBA programs to talk with a program representative to appease your curiosity, and understand the value you can get out of a program.

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Unfortunately for media it doesn’t really give you a boost. I see it helping if you are in marketing on the client side.

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I did an accelerated one-year masters program in business after getting my bachelor’s in communications and journalism. If you want a degree that boosts your career go for a business degree or MBA and you’ll start higher up even if you’re in media. The salary has always justified the cost of school for me! I work in media, and of course this is just my experience but I highly recommend it whenever anyone asks!

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