What’s the intent behind listing the brands you’ve worked on in the ‘job description’ section of your position on LinkedIn? I noticed some people do it and others don’t. Genuinely curious if there’s some benefit to it, as I’ve done work on accounts with name recognition, but nothing groundbreaking was made.

likesmart
Posting as :
works at
You are currently posting as works at

I’d imagine it’s some combination of: proving category experience, showing diversity of experience, proving you’ve worked on brand name brands, showing you’ve worked with a certain caliber or rigor of brand, seeking a credibility halo, and/or maybe a touch of SEO.

likehelpful

This. Recruiters are scanning quickly and may be more likely to check out your portfolio if they see relevant brands listed. Not all work has to be groundbreaking. Sometimes they’re looking for a certain scale of client, or one that is notoriously difficult.

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Vertical expertise and account size

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Just a way to show what you’ve done. Even if you didn’t make anything amazing for them, doing the “box check-y” stuff, working with difficult clients, and delivering are all still part of the job.

likehelpful

In my experience, it's better to mention them.

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In my experience, it's better to mention them

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