Why is there such a hype with wanting be a Product Manager at a tech company everywhere? Why do so many Big4 or even MBB consultants aspire to become Product Managers if they have to exit consulting? I don't get the lure of things like requirements definition, backlog mgmt, UAT, etc. interspersed with a ton of PMO in between.

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0. It has been en vogue.
1. It can be quite lucrative.
2. Creative people might enjoy the product strategy, customer understanding, design and marketing aspects of it.
3. Technically minded people might enjoy technical aspects of it.
4. There's some leadership, politics and soft skills needed.
5. You can really make things happen if you're good at the points above.
6. Some people believe that it's good CEO preparation (really depends).
7. You learn a little bit about many things.

I've worked as a PM: it can be very enjoyable, and it can also be very bureaucratic. I most enjoyed being a PM for data/analytics products.

If you're not a data scientist or engineer - it can be a good exit from consulting. Especially products within data/analytics if you're in data/analytics consulting.

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I mean you can try out PM - maybe a more technical PM or data/analytics product? See if maybe that's for you? Depends what you want and what you're good at, and on the specific PM role. It might be that more soft skills are involved, but you might also just hate making roadmaps and managing backlogs in jira.

Also management within data science might be just as good a route to achieve that . Or when you are a more senior data scientist, you might spend more time coaching the juniors, focus more on strategy/architecture/ and interact more with the business side.

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$$$

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The Product Manager role is a byproduct of all these companies switching to working in Agile

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Yes and no. For some companies the PM role predates agile. Especially in tech and consumer products. But yeah they're largely cut from the same cloth - and while they both have great ideas, they're often miss-used and overhyped.

After a while, it's pretty cool to actually *do* / build / launch vs consult.

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Product management within the tech world kinda sucks cuz you’re pulled in a lot of diff directions, but compared to consulting it’s a lot more manageable - and the perks and tc of tech company is typically materially better than consulting.

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Product Managers in big tech don’t do PMO or project management. They are more like mini-CEOs responsible for coming up with ideas for new features/functionality and then leading those products at a very high level. In big tech they don’t have people doing purely agile bullshit, team leads are engineers and they manage work however they feel like.

Also they make way more money than we do.

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